The Winning Hand: West End Times Article - October 31, 2009
Coupons belong in supermarkets...not in casinos.
Rolls of quarters belong in your glove compartment for parking meters...not for casinos.
Free t-shirts belong at concerts...not at casinos.
Shuttle-buses belong at the airport...not shuttling between the casinos and Old Age Homes.
Altogether now, let’s have an Oprah ‘Aha’ moment; what are these government-run marcasinos doing to us seemingly bright people?
Oprah moment #2, ‘They’re taking us for dummies!’
It has been said time and time again that all casinos make 2/3 of their revenues from 1/3 of the pathological gamblers. Why then, would any casino not want to have their regulars remain regulars? It is not in their best interest to help or deny the compulsive gambler from walking through the casino doors. Wouldn’t restaurant buffet owners prefer skinny people with small appetites to frequent their buffet? Would Second Cup embark on an ad campaign to those that love tea?
Marketing, people, Marketing!
There are reasons, and good ones at that, that casinos offer all kinds of incentives to frequent their building.
Ignite the gambler’s soul....from smoked meat to limos, from t-shirts to losing your shirts...
The casinos spend millions in trying to strike the right chord to catch and reel in their next vulnerable customer.
Does Provigo need such marketing ....no, because you have to go anyway...we all need food.
Marketing used to mean ‘Things go better with Coke’.
Marketing used to mean ‘Panasonic, ideas for life’.
Marketing used to mean ‘G.E., We Bring Good Things To Life’.
Nowadays, marketing has hit new and ugly heights which prey on the educated, uneducated, the old, the young, the wealthy, the poor, men and women, and people of all races.
It is a race and a life-threatening contest, to see who will get your hard earned money quicker and consistently. And the casino business...God love the casino business...has given the marketing industry a whole new meaning.
If America’s 3 big car companies had the marketing ingenuity of the casino world, Obama wouldn’t have had to bail the car industry out.
Casinos and the gambling world itself, sells dreams...dreams of money, of wealth, of homes, boats and cars.
Marketing and gambling go hand in hand like Bonnie and Clyde (but look what happened to them.)
About Me
- Howard
- Having gone through the tunnel and made it out the other side, Howard Riback is a gambling survivor who has seen it all. After 25 years of gambling, Howard overcame his own addiction and is living proof that an addiction can be cured quickly and permanently. From his own despair, Riback built a new career as a counsellor to those who, like him, have reached bottom as pathological gamblers. But forget the white-coat approach. Howard’s experience led him to create a unique approach to treating compulsive gambling based on practical methods and proven results. The extent of theory in Howard’s methods can be summed up in his own words: “It takes a former addict to know an addict.” With a 97% success rate in helping his clients ovecome problem gambling for good, Howard is leading the way to a new paradigm. Howard has certificates in Problem Gambling, Prevention and Treatment of Youth Gambling as well and the list goes on. But his clients aren’t looking for someone with a formal education - they come to him for his proven track record. Visit www.theribackgroup.com for information on Howard’s services and seminars as well as videos and articles.